Peat free compost campaign

Zero Waste Scotland is running a national awareness raising campaign that aims to encourage the use of and change public attitudes and behaviour towards using Peat Free compost products. We are currently working with a number of Retailers and Conservation Charities as part of our campaign to introduce promotional materials into stores and public events and would be very keen for you to be involved.

We would like to ask you to become involved in this campaign and promote the use of peat free and recycled content compost to your plot holders. Through working together with retailers, charities, allotment and gardening societies and councils we hope to reduce the amount of garden waste sent to landfill and prevent the destruction of peat beds which have taken thousands of years to form. By promoting the environmental benefits of choosing Peat Free compost you will be allowing your allotmenteers to make a more informed choice of compost product.

We would like to offer you free 'Peat Free-The Natural Choice' leaflets for distribution among your group and to create website link with groups where possible. I have attached an example of our information leaflet so you can see the campaign branding and style.

If you would like to be involved, please contact me by Friday 5th February 2010 so I can arrange to have materials to you for the launch week of 8th March. To date the Peat Free campaign has had a small launch at Glasgow Botanical Gardens in March 09 with press adverts and online advertising since. We will roll the campaign out fully in March 2010 by which time our partners will have all the information leaflets and promotional materials required to get involved with the national launch. The launch will involve Local and National press activity and direct members of the public to Sort it to find their local stockist.

By providing support to this campaign you will be helping allotmenteers to reduce their waste and protect the fragile eco systems which exist only in peat beds. In turn you may benefit from free links on our website, which has been visited by over 66,000 new users last year alone.

We do hope that you will be happy to support this campaign.

Contact details:
Isla K Myles
Campaigns Officer
Waste Aware Scotland
Wallace House
17-21 Maxwell Place
Stirling
FK8 1JU
Tel: 01786 468780
Fax: 01786 464611
www.wasteawarescotland.org.uk